Urby started as an answer to one simple question

Should high quality products require a luxury price tag?

HOW IT ALL BEGAN

It all began when Ashutosh moved back from the US & lost his favorite wallet bought over there. Even though the same wallet was available at the company's store in India, the price tag was more than double its price in the US.

The alternatives from India based brands offered much better price points but barely matched the design & quality he expected. Left without an option, he ended up buying the same wallet by paying double at the store but never forgot the rip-off.

WHERE IS THE PROBLEM?

As it turns out, the traditional retail model is not yet evolved. There are way too many middlemen along the way contributing only to the price & absolutely nothing to the product. We feel this is not fair and with Urby we have set out to create an alternative.
OUR APPROACH

We design and manufacture essentials for an urban lifestyle using the most premium materials and finest craftsmanship. By selling directly to you, we eliminate the middlemen; thus offering high quality products at non-luxury prices.

Lets find you something amazing