Alfie is the easiest way to pick up keys when heading out. Simple yet stylish, its soft structure is thoughtfully designed to withstand daily use. Meticulously double hand-turned edges gives the piece a luxurious look and texture, while increasing the durability manifold.
Add personalisation to make your Alfie truly unique.
Customers who purchased this product shared the below feedback on quality, craftsmanship and style.
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39 reviews. Average rating
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Hello Team Urby! I'd recently purchased this product for my father to surprise him with the new apartment I got them. I got it personalised with the words home on it and then handed it over to papa face down. He loved the look and feel of the key ring and that was without even seeing the personalisation. I made it turn it over and he was so happy. They keyring definitely made the experience better for him.\
I'd purchased my first leather keyring from a really nice brand, and when it arrived I wasn't too impressed. They keyring turned out to be way too small, and a week later had already broken. So I wasn't too keen on getting another one any sooner. But Alfie is a really nice and classy keyring. And unlike the last, the size mentioned on the website is the same as the product. Which is great. I actually love this colour as well!
When I had last purchased a leather keyring, it broke within a month of me getting it. But Alfie wasn't like that. I've had this for 6 months now, and the product is doing extremely well. When I realised I could get it personalised, I decided to go ahead and get my initials on here. I use these for my house keys and honestly it looks amazing.
You seldom come across a good leather keychain. But on the odd chance that you do, they're never as good as advertised. Luckily for me, this leather key ring is exactly what they say it is. The leather is soft yet extremely durable and the despite the constant in and out of the pocket, it has somehow managed to stay the same way I got it. Amazing stuff.
This is the perfect leather key ring I've come across.
I'd been looking for a good leather keyring holder since they look so much more classy and feel more stable. But I soon realised that not everything is real leather and they would keep breaking down almost immediately. So when I came across Alfie, I was mighty surprised, but I decided to get it after going through the reviews and realizing that this is the perfect product. The leather is absolutely durable, and I even got this personalised with my name on it. It looks amazing.
Really nice leather. It is very strong and durable.
I'd been looking for a decent key ring but never really came across one. Most of them were tacky and the ones I liked and purchased would break down within a week. So when I came across Alfie, I wasn't really sure what to expect. This product is soft and durable and it definitely can withstand the friction my pocket causes to it. It even looks brand new despite having it for 6 full months. Really nice product and material.
Very classy, and the personalisation looks amazing
I'd heard about personalised keychains, but I never really saw the hype about it. Until I came across Alfie. This leather key ring just looks and feel so classy, but when I realised I could personalise it, I was definitely intrigued. I decided to get my intials personalised on there, and was really glad with how good it came out. The leather is so soft and sturdy, and the colour of it just makes it stand out.
Speedy delivery, great quality, and personalised for me. Love it.
I was quite surprised that this arrived fairly quickly. The product is really strong and extremely lightweight. I love the colour on this product and it looks so much better since I got it personalised with my intials on it. I've had this for a while, and it still looks as good. Amazing stuff.
Will post another review once I've used for a few months
I recently purchased this key ring because it looked amazing in the picture, but i was very curious about how long this would last. To make this even more special, I personalised this with my initials. Will post another review once I've used this for a while.
I've been in dire need of a really durable leather key ring. Most of the ones I've ended up purchasing, have either broken or have the leather come off in pieces. Alfie on the other hand has been so so good. It's been with me for the past couple of months, and still gets mistaken for being brand new.
If I ever get a leather keychain, all I genuinely look for is a decent, and durable leather. But most of the times, my keychains have fallen apart almost instantly. So obviously when I decided to get Alfie, I was a little sceptic about it but still went ahead with it. I've had this for a couple of months now, and the leather hasn't even cracked a little. That's Impressive to me. Love it.
This is better than most leather key rings online.
I'd purchased a really good keychain a while ago, but it broke pretty quickly. So I was a little worried about getting another. But for some reason, Alfie looks really good. I've been using this key ring for a couple of months now, and the material is strong and looks brand new. I love it.
Surprised my wife with our first house keys along with Alfie
I decided to surprise my wife with our first apartment together. She had no clue when I went and finalised everything, and I put the house keys onto Alfie. I even had it personalised with home as a clue for her. She was excited for both, the house and Alfie. It not only makes the keys look elegant, it feels nice to take it out every time I'm about to get inside. Really makes it a better experience.
Alfie is the perfect key ring holder and it just looks and feels so classy. The leather is really really soft to the touch but extremely durable, and doesn't wear out as soon despite going in and out of the pocket so much
I wanted to surprise papa with his brand new car, so I purchased this stunning key ring holder, and got it personalised with his name. Papa initially thought the key ring was for him, and kept talking about how high quality it looks. But when he realised what the key was for, he was even more esctatic. The key ring holder hasn't lost it's colour at all, and despite the constant trips in and out of his pocket, his name still stays on the key ring, untouched. Amazing stuff
My sister recently had a housewarming party for the first ever apartment she got, and I wanted to take along something to show her I'm happy for her. So I decided to purchase an Alfie and have it personalised with Home on it. It's simple, sweet, and felt like it was perfect. She absolutely loved it and immediately put her keys in. She still goes around showing it off like proudly. She truly loves it!
I enjoy having this keyring around with me, people keep asking about the brand I've got it from. And some have gone as far as to guessing the product too. I've heard every high-end brand name yet, but they still haven't been able to guess it. The product is gorgeous
I've always wanted to get a leather key ring holder, but didn't out of fear that the leather wouldn't be real, and it would get dirty way too quickly. But Alfie from the get go looked amazing. The leather is so good, it's definitely worth it
I've been buying my leather goods from Urby only, and from the time I saw Alfie, I knew I had to get it. The leather looks soft in the images, but it's a lot softer in person, extremely durable, and just gets better as time passes by. I love it
Alfie is such an amazing key ring. The leather is nice and soft, but this is far more durable than it looks. I especially love this colour, how the leather makes it look even more so after having used it for a while. Great job, Urby.
I had been saving up for my dream apartment, and recently I purchased it and couldn't be happier. It may not seem like much but I wanted to get a really nice key ring and just couldn't seem to find one that seemed good enough. Alfie seemed just seemed right. To seal the deal, I got it personalised with 'Dream Home' and it genuinely makes me happy.
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