THE ESSENCE OF CORPORATE GIFTS IN CORPORATE BRANDING

Corporate branding is not restricted to a specific mark or name. Branding can incorporate multiple touch points. These touch points include; logo, customer service, treatment and training of employees, packaging, advertising, stationary, and quality of products and services. Any means by which the general public comes into contact with a specific brand constitutes a touch point that can affect perceptions of the corporate brand.

Corporate gifts in today’s society are key ingredients for the success of an organization. It’s not only a gesture of appreciation and gratitude but a multi-magnanimous opportunity to establish a brand’s name. Corporate branding is not limited to a specific mark or name. Branding can incorporate multiple touch points. These include the logo, customer service, packaging, advertising, stationary, and quality of products and services.

Corporate Gifts for Branding
Corporate Gifts for Branding

Corporate gifts are not just about providing people with precious benefits; they are an impactful way of keeping your brand’s name alive in the minds of people you have been associated with at any point of time in your business… hence, an effective way of business branding & promotion!

These gifts when given during an occasion or festive season, serve multiple purposes – the most important of which is as a gesture of appreciation. Other benefits include marketing, customer outreach and goodwill.

But as we know that only “appropriate” form marketing is the key to business success; therefore it is necessary that you carefully choose the gift you want to present as a ‘Corporate Gift’ to your employees, present & past clients and future prospects. There are a number of considerations you must make before selecting a product for corporate Gifting. For example- ensure that the gift is appropriate, inoffensive and has a personal touch to show that there was generous amount of thought applied from your end during its selection process. You should also focus on items that are of immense practical use so that it doesn’t end up biting dust in some lone corner of your clients’ office or employees’ home. Think what the gift stands for and whether it is suitable for your clients/employees/associates. Make sure that the gift has the ‘wow’ factor to make your people feel happy and elated. Ensure that the gift has your company name & logo printed on it for long-term branding effect.

Take time aside to write a personal and handwritten note, this may connect better than sending a printed card. It conveys bond and reflects sincerity. Best remembered gifts are heartfelt, take effort to wrap them up and package according to corporate identity.

While customizing a gift; a company’s logo can always be incorporated. This allows companies to make a discreet brand recall exercise to stay in radar and generate brand recognition and brand building. This could be a very effective marketing and advertising tool.

Take a guess on anyone’s favorite word! It’s his/her Name. Who wouldn’t adore a personalized memento? It’s an acknowledgement token for an employee which underlines and advertises his excellence at work. It’s a great way to communicate to an employee that his presence and achievements have been appreciated. Souvenirs carrying employees’ names generate warmth and attachment.

Corporate gifting is a company’s thanksgiving movement to keep its clients and employees enthused and thriving. Corporate gift giving is a serious business activity aimed at establishing and cementing critical business relationships. Some companies make gift-giving an essential part of their marketing strategy as it’s a cost-effective way to build and retain business relationships. Hence the corporate gifting sector has a major impact when it comes to branding. For such concise and apt options look into www.gogappa.com

 

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