The success of a company is directly proportional to the success of client business relationships. Any corporate organisation that has client relations, should not miss any opportunity for an interaction. One of the interactions as a part of annual corporate giving is the Diwali gift for the client. You may have a lot of campaigns throughout the year, but one gift that you cannot miss is a Diwali gift for your clients.
These Diwali corporate gifts directly communicate how much you value your relationship with the client. As these are important gifts, they need to be thoughtfully selected. A simple box of dry fruits or sweets from a local vendor, no longer appreciated, and can actually be considered as a cheap and lazy gift.
Our team has included below a few tips to help you choose a perfect Diwali gift for your client. Something that will show your appreciation of their relationship appropriately.
Choose a Diwali corporate gift that has your branding
When selecting a corporate gift, you should always make sure that the gift carries your companybranding. A gift that is not branded is actually no gift at all. If you think of it, What is a point of a corporate gift that the client won’t remember where it came from ? The main reason for the gifting is to make sure that there are positive returns from its investments on the balance sheet.
Thus a corporate gift that carries your branding and your colour theme is a great way to be on their mind every time they use the gift or look at it.
Choose a client gift that they will use on a daily basis
Not matter how expensive the gift is, if it sits somewhere in the corner somewhere, it holds no value as a corporate gift. One of the must have attribute of a corporate gift is to choose something that is helpful to them and they select it as something to use every day. For example if the client roles required carrying a laptop or a tablet for their work everyday, a laptop bag or a tablet case organiser is something they will love to receive and use every day.
And when they will use it everyday, they will surely appreciate your thought while selecting that very gift for them.
Choose something that can be used at the place of business
A business essential is an amazing Diwali gift for a client. The effect of such a gift is huge. It will be in the hand of the client everyday and thus they will remember it. At the same time, your gift will also get noticed by the colleagues and other people that your client will be interacting with on a regular basis.
This will surely put you on a list of a good gifted. Trust us, it is a great list to be on for an amazing relationships that leads to a lots and lots of revenues.
Choose a personalised diwali gift for client for a better impact
Giving a personalised gift to your client would be the smartest tick on your gifting task list. It makes the gift extra special for the recipient.
If you want you gift to be truly remarkable, the easiest way is to make it personal. It is a well known theory that no one throws anything that has their name on it. Also once a product has been personalised, it becomes regifting proof.
Say no to gift cards as a Diwali gift for client
No matter what someone else tells us, logically it does not make sure to give a gift if you don’t know what it is. A gift card can be acceptable for a personal or a family gift. But for business gifts, the gift requirements are different. You need to know what the gift is. You need to make sure that the gift has your branding on it for maximum impact of the gift.
If you still have doubt, just think of a scenario where the client buys Diapers using the amazon gift card that you gave to them as a Diwali corporate gift. Does this gift hold any value as a business gift ?
Say no to dry fruits, chocolates and food items as a Diwali gift for client
If a gift doesn’t last what is its use ? That is one of the main reasons why companies are staying away from gifting edibles. According to our survey, the first thing that the companies look for in their Diwali gifts for clients is that the gift needs to be durable.
They want to make sure that the gift that the company is paying for is something that the client will use for a long time and possibly on a daily basis. Anything that is edible doesn’t last at all and isn’t considered as a good corporate gift from a client.
Additionally, looking at the importance that everyone gives to their health, many of them stay away from sweets. Thus there is also a possibility that the gift is of no use to the recipient as they don’t actually eat them or are allergic to some kind of nuts.
Thus it is better to be safe and to make sure that you know what you are buying and why you are buying it. This Diwali when choosing a gift for your client, do make sure that you look at it with the aspect of its usage and durability, along with the communication of your branding.