Important Tips and Guidelines for Corporate Gifting

Corporate gifting is an art as crafty as any that has excellent rewards if done right but also poses grave threats if not handled with care. If your gifts are well appreciated, you are sure to experience more productive employees, more co-operative bosses, happier clients and an overall boom in the business region. We can even go as far as to say, the money you spend on gifts might just be a valuable investment. So how do we go about purchasing gifts for employees and clients? Read on to find out!

Corporate gifting

Corporate gifting can broadly be divided into:

Gifts for employees

Gifts for clients

The gifting may be for any occasion such as diwali corporate gifts, New Year corporate gifts etc.  Irrespective of the occasion for which the gifts are being dealt out, there are certain guidelines you need to follow, certain criteria you need to look after, while purchasing gifts. These include:

Displaying favoritism through gifts for employees is a grave mistake. Make sure you get your employees similar corporate gifts and while these do not necessarily have to be the same product, understand that it is unwise to give gifts that appear to vary greatly in terms of their value. Thus, pen stands, mugs, watches etc make excellent gifts.

Price Tag
Leaving the price tag on, irrespective of how expensive the gift was, is again a big no. Don’t worry; the person you just gifted is sure to find out the value of the product by himself. However, established codes of conduct in corporate gifting clearly negate any positive effect you might hope revealing the price of the product might have on the receiver; it just does come off as a wrong move.

Individual Preferences
While the erstwhile mentioned criteria are applicable mostly in case of gifts for employees, the individual preferences criterion is something you must closely pay attention to while procuring gifts for clients. There is nothing as delightful as a gift that portrays human effort and that is what individual preferences is all about. We suggest you try to enquire or consult with your client’s associates/peers and find out what is it that he/she would love to see when the wrapping paper comes off. It adds a personal touch to the gift and is sure to be greatly appreciated.

Corporate gifting often involves purchasing lots of items to be distributed amongst several employees. Thus when it comes to gifts for employees or mass gifts for clients, you can strike deals with companies. There are numerous companies that manufacture collectibles and fancy utilities such as mugs, desk fans etc. Approach these companies with deals of steady purchases every year of diwali corporate gifts, new year corporate gifts etc and you’re sure to get an excellent deal as well as assured quality products.

And there, you now know how to get those gifts for your employees and clients. The task is quite easy as long as you remember to add personal touches and let mind rule over matter. Happy gifting!

Order GoGappa’s corporate gifts catalogue to browse through our entire collection, segregated into a multitude of neatly organized categories.


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