THE ESSENCE OF CORPORATE GIFTS IN CORPORATE BRANDING

Corporate branding is not restricted to a specific mark or name. Branding can incorporate multiple touch points. These touch points include; logo, customer service, treatment and training of employees, packaging, advertising, stationary, and quality of products and services. Any means by which the general public comes into contact with a specific brand constitutes a touch point that can affect perceptions […]

Get Ready for Premium 2015 New Year Diaries and New Year Gifts at GoGappa

Come November, and everyone get’s busy with the year end preparations. Some go for renovations, some resolutions. But most of us like gifting during this time of the year. In corporate organizations it is one such season when gifting is a mandatory obligation. From clients to business partners, gifts are distributed to all. New Year […]